Real projects.
Real results.
From website builds and AI integrations to brand refreshes and custom apps — here's how I help Calgary small businesses look better, run smoother, and grow faster.
Booking-Focused Salon Website
Before
An outdated, 5-year-old site that was slow, hard to navigate on mobile, had no online booking, and no clear call-to-action. Clients were dropping off before they ever made contact.
After
A modern, mobile-first website built entirely around the booking flow — with integrated appointment scheduling, a clean service menu, and conversion-focused copy throughout every page.
Impact
More qualified booking inquiries within the first 30 days of launch. The owner stopped losing clients to competitors with better-looking sites.
AI Receptionist for a Local Service Business
Before
After-hours calls going straight to a basic voicemail. Leads were slipping away, and the owner was spending every morning returning calls instead of doing billable work.
After
An AI phone receptionist that handles all incoming calls 24/7 — answers common questions, qualifies leads, books appointments, and sends an instant follow-up text to every caller.
Impact
8+ hours per week saved. Zero missed leads after hours. The owner starts each day with appointments already in the calendar.
Employee Operations App for a Service Business
Before
Staff coordination happening across three different apps, a group chat, and a shared spreadsheet — causing errors, missed updates, double-bookings, and daily friction.
After
A single custom internal app for scheduling, client notes, task assignments, and team communication — built specifically for how the team actually works.
Impact
Coordination errors dropped significantly. Saved approximately 5 hours per week in back-and-forth admin time across the team.
Complete Visual Identity Cleanup — Beauty Business
Before
Inconsistent fonts, three different logo versions in use, clashing colours across Instagram, signage, and printed materials. The brand looked amateurish despite the quality of the actual work.
After
A cohesive, polished brand identity across every touchpoint — one logo, a clear colour palette, consistent typography, and a simple brand guide to keep everything on track going forward.
Impact
The client said for the first time they felt genuinely proud to hand out business cards and share their social media with potential clients.
Automated Social Media System for a Local Business
Before
Manual posting across Instagram and Facebook with no content calendar, inconsistent presence, and 4+ hours spent each week on content that still wasn't driving engagement.
After
A fully integrated social media system with automated scheduling, reusable content templates, and a posting calendar — managed in about 30 minutes per week.
Impact
4+ hours per week saved. Consistent, professional posting schedule maintained without the overwhelm or decision fatigue.
Complete Digital Systems Transformation
Before
Google Business Profile outdated, website not mobile-friendly, email disorganized with no system, and no online booking — the entire digital presence was actively working against the business.
After
Full digital transformation: Google Business Profile optimized, new mobile site launched, email organized with smart automation, and an online booking system that handles scheduling without the owner's involvement.
Impact
The client said it was the first time they felt like a professional business online. Inquiries increased in the first 60 days.
Case Study · 07
Runway Hair Design
Complete Brand Overhaul + Modern Website
Location
Strathmore & Calgary, AB
Year
2025
Runway Hair Design is a family-run hair salon with two Alberta locations — Strathmore and Calgary. Their last brand update was over 10 years ago, and it showed. I delivered a full brand refresh: new logos, a modern Squarespace website, Phorest booking software integration, individual team profile pages, custom salon info sections, and a complete backend system overhaul — all built to feel as premium and polished as the work their stylists deliver every day.
Key Deliverables
New Brand Identity & Colour Palette
New Website Design (Squarespace)
New Logos & Brand Assets
Booking Software Integration (Phorest)
Individual Team Profile Pages
Custom Salon Info Sections
Modernized Backend Systems
Updated Brand Voice & Ongoing Support
Brand Logos
Before
Dark chrome wordmark with a horse/wing graphic — unchanged for over a decade. Heavy and generic, with nothing that communicated the modern, premium experience clients actually receive inside the salon.
After
A full logo suite: an elegant scissors “R” icon paired with the Runway Hair Design wordmark in stacked, horizontal, and circular layouts. Deep purple and gold — instantly premium, instantly recognizable.
Main Landing Page
Before
Heavy dark layout with the old logo over a salon interior photo. No clear booking call-to-action, hard to navigate on mobile, and nothing that communicated the premium experience clients actually receive.
After
A dramatic transformation — clean purple gradient, spinning scissors background, bold “Hair That Actually Feels Like You.” headline, prominent Book Now button, and a 10% first-visit promo banner. Communicates confidence and quality from the first second.
Meet the Team
Before
A single dark page with small photos and basic name listings. No bios, no specialties — and no way for a potential client to connect with or choose a specific stylist before booking.
After
Individual stylist profile pages across both locations — circular photos, personal bios, specialty descriptions, and “Explore [Name]'s Style” click-through buttons linking to each stylist's own portfolio. Clients can research before they ever book.
About & Services
Before
A dense wall of text and a plain service table on a dark background. Overwhelming, forgettable, and completely underselling the expertise and personality behind the salon.
After
Services distributed throughout the site in styled, branded sections — Dimensional Colour, Precision Cutting, Signature Blonde Work, Texture & Curl Care. Plus a dedicated Tanning page for Strathmore, a family story section, and interactive dropdowns for hours and contact info.
Booking System
Before
A broken map embed and plain contact info. No way to book online — clients had to call or send a message just to check availability. Friction at every step of the process.
After
Full Phorest booking software integration — clients book Colour with Finish, Consultations, Extensions, Hair Styling, Texture & Perm Treatments, and more online, anytime. Custom accordion dropdowns for Hours, Address, and Contact. Persistent Book Now button throughout the entire site.
Meet the Owners
She / Her
Ksenija Sajkunovic
Owner & Stylist
- Goldwell Certified Master Colorist
- 25+ years of professional experience
- European-trained, Croatia background
- Precision colour and artistry specialist
He / Him
Mario Sajkunovic
Owner & Stylist
- Goldwell Artist & Educator
- 25+ years of professional experience
- Natural wavy and curly hair specialist
- Industry educator and mentor
Want results like this for your business?
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